Lauri Simpson

Empowering Transformation, Beyond Fashion.

About LS

I’m Lauri Simpson, a woman who embodies resilience, beauty, and transformation. Born in Puerto Rico, my journey began as a model gracing runways and screens, eventually earning titles like Miss Puerto Rico, 4th runner-up at Miss Universe, and Miss International. These milestones marked the beginning of a path filled with reinvention, perseverance, and a relentless drive to inspire others.

Today, I live in Dubai, where I’ve built a legacy through my high-end sportswear brand, LS by Lauri Simpson. My passions extend beyond fashion—to health, fitness, mental well-being, and entrepreneurship. Every facet of my work aims to help people embrace their best selves, feel confident, and find balance in mind and body.

Lauri Simpson: A Journey from Runways to Resilience

Lauri Simpson’s journey began with her mother’s mentorship and passion for fashion, launching her onto international runways at 14. From Miss Puerto Rico to luxury activewear brand founder, Lauri’s story is one of resilience, empowerment, and redefining success through style and strength.

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  • At 14 I entered the modeling world

    A decision that took me from the vibrant streets of Puerto Rico to Japan, Paris, and Milan. Winning titles like Miss Puerto Rico and Miss International cemented my place on a global stage, but they also taught me invaluable lessons about resilience and reinvention.

  • My path evolved into acting

    Where I thrived in Puerto Rico and Colombia, and later into music, where my single “Bailamos” was celebrated in Paris and Lebanon. These transitions weren’t always easy, but they taught me to face challenges with courage and creativity.

  • Founding LS by Lauri Simpson

    Has been my most transformative chapter yet. It’s not just a brand—it’s a symbol of empowerment, blending my passions for fashion, fitness, and sustainability. 

The Rise of Lauri Simpson: A Journey From Runways to Revolutionizing Activewear with LS Lauri Simpson

Lauri Simpson, a name that has echoed through the fashion, beauty, and fitness industries, embodies a life of resilience, empowerment, and transformation. From the runway to launching a high-end activewear brand, Lauri’s journey is a testament to the power of hard work, passion, and an unwavering commitment to inspiring others.

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My inspiration comes from my unwavering faith in God and a passion for health, beauty, and vitality.

Every step of my journey has been about transforming challenges into opportunities. From battling fear and self-doubt to embracing the unknown, I’ve grown into a Phoenix, rising stronger with each trial.

Fashion and fitness are my chosen paths because they allow me to empower others. Whether it’s through creating stylish, sustainable activewear or sharing my story, I aim to inspire people to live boldly, authentically, and without limits.

QAs with LS

Are there specific individuals, mentors, or role models who have had a significant influence on your journey?

God, my family, and my children, Angelina and Kiran, are my greatest sources of strength. They inspire me to dream bigger and push boundaries every day. My mentors in business—Blair Singer, Richard Tan, and others—have guided my entrepreneurial spirit, teaching me to innovate and lead with integrity.

Every encounter, whether uplifting or challenging, has shaped my resilience and reinforced my belief in the power of transformation. 

Could you share some of your most significant or memorable achievements or experiences in your field or area of interest?

Winning Miss Puerto Rico and Miss International were milestones that defined my career. Performing “Bailamos” in Paris and Lebanon was exhilarating, but my most treasured moments are rooted in my Puerto Rican heritage.

Puerto Rico’s unwavering support gave me wings, and I carry my people in my heart wherever I go. Launching LS by Lauri Simpson stands as my proudest professional achievement, a culmination of my journey and the embodiment of my values.

Looking back, what do you consider your most important work or contribution to date, and why?

My sportswear brand, LS by Lauri Simpson, represents more than fashion—it’s a movement of empowerment and sustainability. It inspires people to feel confident, look incredible, and live healthy, vibrant lives. 

How do you see your field evolving or changing in the coming years, and how do you aim to adapt or contribute to those changes?

Sustainability and inclusivity are the future of fashion, health, and wellness. I’m committed to eco-friendly practices, promoting diversity, and integrating technology to create personalized, transformative experiences.

Through The Phoenix Transformation Method, I aim to redefine what it means to age gracefully, empowering people to stay vibrant and independent throughout their lives. 

Could you share some relevant personal details or characteristics that define you or your work?

Resilience, passion, and authenticity define everything I do. My life motto is: Rise stronger every day, and never let fear or failure define your path. 

Are there specific individuals, mentors, or role models who have had a significant influence on your journey?

God, my family, and my children, Angelina and Kiran, are my greatest sources of strength. They inspire me to dream bigger and push boundaries every day. My mentors in business—Blair Singer, Richard Tan, and others—have guided my entrepreneurial spirit, teaching me to innovate and lead with integrity.

Every encounter, whether uplifting or challenging, has shaped my resilience and reinforced my belief in the power of transformation. 

Could you share your current professional status and location? If relevant, do you have a willingness to relocate or travel for your work or interests?

I’m the founder of LSTARA Ltd and LS by Lauri Simpson, based in Dubai but always ready to travel where opportunity and inspiration call. 

What core principles or values guide you in your profession or area of interest?

Integrity, resilience, authenticity, and a commitment to excellence guide me. These values are reflected in every product, project, and interaction, ensuring my work uplifts and empowers others. 

How do you approach your work or passions on a day-to-day basis? Are there specific philosophies or practices that you follow?

Every day begins with mindfulness, gratitude, and faith. I believe in focusing on what truly matters—health, love, and purpose. My mantra is simple: Take action, trust the process, and embrace each moment as an opportunity for growth.

A Message to Readers

I want you to know that no matter what challenges you face, you have the power to rise stronger and create a life filled with purpose, beauty, and resilience. Just like the Phoenix, every fall can spark a new beginning.

Let’s rise together, beyond limits. ✨

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Lauri Simpson

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